The RTC Group began in 1987 when a handful of Southern California real-time vendors recognized a growing sales opportunity and created a small sales event. Dubbed The Do’s and Don’ts of The VMEbus, each vendor would invite current and prospective customers to a one-day ‘gathering’ for an exchange of information on new products and a free lunch. At the days’ end, the hotel and catering bill was split by participating vendors and each walked away with a pocket full of sales leads. The valuable experience was quickly arranged for several cities within the state of California. Word spread swiftly about the high-quality leads being generated by this event and the low participation cost – it wasn’t long before one of the event’s original organizers, John Reardon, stepped forward to produce the series full-time.
Since the beginning and for the past 25 years, The RTC Group has been about helping clients develop sales leads. As we’ve added events, publications, books, web-activities and marketing services along the way, we’ve kept that single goal in mind.
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